The major reason that makes a website a success or a failure on the internet is traffic. Many webmasters have no problem creating quality content, beautiful graphics, excellent sales letters, wonderful product and many more. The only thing that matters most is traffic. Good quality traffic and quality targeted traffic in a matter of days after launching can be a headache sometimes.
So you got your website up and running. That's great! Now where are your customers?
Driving traffic to your website is a much discussed and much misunderstood venture. There are a million theories out there that claim to drive tons of new visitors to your site daily. There are services that say they will increase your traffic by an enormous percentage if you will only pay them their small fee over a period of fifty years. There are so-called experts who will place your pages on all the best search engines on the net. They claim that with this kind of blanket exposure, your traffic numbers will explode within days.
But the only sure-fire way to draw productive traffic to your website is through targeted marketing. The important word to notice here is "productive." You can draw hundreds of thousands of visitors to your site every year by hosting a giveaway of some kind. Services that search the internet for freebies will have people clicking a link to your site like crazy. But these people are not there to buy anything from you ... quite the opposite. They are empty clicks. There is nothing productive about this kind of traffic. People looking for free stuff will rarely make you any kind of money. And that's what you're after, right?
So target your marketing to the people who really want to buy what you have to offer. How? Start by trying these basic steps...
* Hire an experienced SEO copywriter.
Obviously being interested in the services of a good, SEO copywriter may mean that you have some content that you need incorporated into some good keyword rich SEO articles. The hard job may be to find the appropriate writer. Keep in mind there is more to it than the individual being a good writer.
The copy that is on your site makes a world of difference in the sales you garner from the internet. Most important to targeted marketing are the keywords found in your title and the metatags in the website's code. An experienced copywriter will know how to determine the most effective keywords and place them strategically in your site's copy. If you cannot afford a copywriter, do some research and talk to your web designer about inserting metatags.
* You can enroll in pay per click search engines.
Traffic is sent from a pay per click (PPC) search marketing campaign to multiple landing pages optimized to correspond with the keywords the searcher used.Obviously, google.com is one of these, but most of the most popular keywords are already taken. If you can think of some original phrases that people use to search for your products or services, you can post your ad next to the text that comes up when people search for that phrase. Every time someone clicks on your ad to go to your site, you pay google.com a nominal fee.
* Submit articles to free ezine sites.
Ezines are used like newsletters where news, updates and website promotions can be posted for all website owners to be bale to build a link among each other and know what's going on with one another's site. Now, how can ezine help you get traffic to your website?
This is especially helpful if you are a service provider. You can write, or hire someone to write, an article for you about your area of expertise. Give some free tips, offer your experience, and be accessible in the text. Then at the bottom of the article, you get a link to your website advertising your services. Every time someone publishes your article in their ezine, newsletter or article directory they must use your web address at the bottom.
Make sure that the ezine you are submitting to targets specific niches that work well with what you are advertising. Niches help drive traffic thus making sure that the ezine where you are posting your articles to have niches that work for what you are advertising, you are assured of a high possibility of being searched and seen by prospect visitors and customers.
These are just a few of the many ways to ensure you get "productive" traffic. Empty clicks are just that ... empty... and your wallet will stay that way, too!
So you got your website up and running. That's great! Now where are your customers?
Driving traffic to your website is a much discussed and much misunderstood venture. There are a million theories out there that claim to drive tons of new visitors to your site daily. There are services that say they will increase your traffic by an enormous percentage if you will only pay them their small fee over a period of fifty years. There are so-called experts who will place your pages on all the best search engines on the net. They claim that with this kind of blanket exposure, your traffic numbers will explode within days.
But the only sure-fire way to draw productive traffic to your website is through targeted marketing. The important word to notice here is "productive." You can draw hundreds of thousands of visitors to your site every year by hosting a giveaway of some kind. Services that search the internet for freebies will have people clicking a link to your site like crazy. But these people are not there to buy anything from you ... quite the opposite. They are empty clicks. There is nothing productive about this kind of traffic. People looking for free stuff will rarely make you any kind of money. And that's what you're after, right?
So target your marketing to the people who really want to buy what you have to offer. How? Start by trying these basic steps...
* Hire an experienced SEO copywriter.
Obviously being interested in the services of a good, SEO copywriter may mean that you have some content that you need incorporated into some good keyword rich SEO articles. The hard job may be to find the appropriate writer. Keep in mind there is more to it than the individual being a good writer.
The copy that is on your site makes a world of difference in the sales you garner from the internet. Most important to targeted marketing are the keywords found in your title and the metatags in the website's code. An experienced copywriter will know how to determine the most effective keywords and place them strategically in your site's copy. If you cannot afford a copywriter, do some research and talk to your web designer about inserting metatags.
* You can enroll in pay per click search engines.
Traffic is sent from a pay per click (PPC) search marketing campaign to multiple landing pages optimized to correspond with the keywords the searcher used.Obviously, google.com is one of these, but most of the most popular keywords are already taken. If you can think of some original phrases that people use to search for your products or services, you can post your ad next to the text that comes up when people search for that phrase. Every time someone clicks on your ad to go to your site, you pay google.com a nominal fee.
* Submit articles to free ezine sites.
Ezines are used like newsletters where news, updates and website promotions can be posted for all website owners to be bale to build a link among each other and know what's going on with one another's site. Now, how can ezine help you get traffic to your website?
This is especially helpful if you are a service provider. You can write, or hire someone to write, an article for you about your area of expertise. Give some free tips, offer your experience, and be accessible in the text. Then at the bottom of the article, you get a link to your website advertising your services. Every time someone publishes your article in their ezine, newsletter or article directory they must use your web address at the bottom.
Make sure that the ezine you are submitting to targets specific niches that work well with what you are advertising. Niches help drive traffic thus making sure that the ezine where you are posting your articles to have niches that work for what you are advertising, you are assured of a high possibility of being searched and seen by prospect visitors and customers.
These are just a few of the many ways to ensure you get "productive" traffic. Empty clicks are just that ... empty... and your wallet will stay that way, too!
No comments:
Post a Comment