Just a few months ago I received a mail from one of my subscribers describing launching of his new site. He was really very excited and thought that this site really bring him a handful of money. When I visited his site I was also surprised by the creative designing, easy and quick navigation, graphics, etc. but what I came to know by his second email after some time that he is not earning a single penny.
In fact he has not earned that much amount that he spend on developing the site. He was really very upset and sounds dull. What the reasons is that his mind blowing site not earn a single paper money? The answer is his site didn't get targeted visitors which really want to buy the products he is offering. So how do you get Traffic to come to your website? The following will give you 5 quick proven methods to building traffic to your website that will help steer you in the correct direction.
In fact he has not earned that much amount that he spend on developing the site. He was really very upset and sounds dull. What the reasons is that his mind blowing site not earn a single paper money? The answer is his site didn't get targeted visitors which really want to buy the products he is offering. So how do you get Traffic to come to your website? The following will give you 5 quick proven methods to building traffic to your website that will help steer you in the correct direction.
1. Search Optimization
I'm sure you have heard of it, but do you know what it is? Search optimization is the method used to allow for your website to be ranked higher as a result of a search for specific keywords or phrases by a search engine such as Google or Yahoo. Businesses will target certain keywords that are relevant to their content and place them on the homepage and/or other pages on their site.Few things that are generally revised while performing search engine optimization are:
- Attractive Headings: The heading should be very catchy so that it can attract maximum number of individuals which is the ultimate target of each business.
- Relevant Content: The content of the website should be regarding the products in the website only. It should not store unnecessary explanations.
- Involvement of Keywords: There should be usage of keywords in the content, heading and all the places where it is needed. Keywords help the users to search the website and help the spiders of the search engine to crawl the website.
- Avoid Flash Files: While designing the websites flash files should be avoided. As, these files are not crawl-able by the search engine spiders.
- Use Alt Text: During the designing of the websites, where images are compulsory usage of alternate texts should be there. The images cannot be crawled by the search engine spiders but the Alt text will help the spiders to crawl the website.
2. Link exchange with similar sites
Websites often reserve an area of their site dedicated to links. The page usually consists of categorized links pointing to other recommended sites. Usually, websites will exchange links for mutual benefit. Link exchange with similar sites is a great way to increase traffic to your site because both sites get benefited. The more you exchange links with different sites, the more traffic you’ll get. One thing you should remember that always exchange links with compatible sites not competitor sites.. Links to your site(inbound) show the search engines that your site has value. The best way to go about this process is to establish good content on your site and begin targeting websites you would link to exchange links with. You can buy software to help you do this or you can manually send out link exchange invitations via email.3. Pay Per Click
The fastest way to get traffic is through pay-per-click advertising. Essentially, every time a web surfer clicks on an ad of your creation, you will pay. The price can range from 25 cents to $2 per click depending on the popularity of the keyword or phrases you’ve chosen. Basically, your ad will pop up in an area designated for paid ads once the keyword has been searched. It is important that you understand the correct keywords for your business in order to avoid paying unnecessary fees for irrelevant keywords. The most effective and popular of the pay per click ad sponsors are Google and Overture. You can also use shopping malls such as Nextag.com, Bizrate.com or Shopping.com to advertise via pay-per-click. Make sure to set your budget and monitor the results carefully making adjustments as you go along. Pay-per-click can be unreasonably expensive if not managed carefully.4. Affiliates
Affiliates are companies, individuals and organizations that you have established business relationships with in order to increase your exposure and sales revenue. Affiliates send traffic to your site via a link representing your business on their site. If the prospective customer should buy from you the affiliate gets a commission from the transaction. In order to use affiliates you are required to register with an affiliate program and begin recruiting affiliates to work for you. Offering a handsome commission can attract affiliates to sign up. Having a professional website that will be easy for them integrate with their own site can also peak the interests of potential affiliates. Always treat your affiliates well, paying them on time and communicating with them on a regular basis.
5. Offline Advertising
An often neglected part of marketing online businesses, offline advertising, can be an effective means by which to bring in new customers and create “word of mouth” interest in your site. Ads in magazines, newspapers, tv, radio and local publications are some of the ways through which you can promote your business. Passing out flyers or sending out postcards can also result in new business, especially if you are offering a discount in the form of an exclusive coupon code. Be creative in trying to promote your business on a grass roots level. Read books such as “Guerilla Marketing” by Jay Levinson to gain insight on how to go about marketing in a cost effective manner.
In conclusion, succeeding online can be difficult but rewarding. Just follow these simple and easy to follow tips and get your site flooded with traffic. Not only traffic but better say targeted traffic which really want to buy your product as they need it.
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